WHOM
Character Intelligence Platform

Financial Model — Interactive

Adjust the five most-asked drivers. Live recalculation. Conservative defaults match the diligence model.

Y5 ARR
—
Breakeven year
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Y2 ARR (Series A)
—
Cash low point
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Free → paid coaching conversion (Y5) 2.0%
Industry: 1–5% (freemium SaaS)
Active consultants by Y5 250
Comparable: CliftonStrengths 10K+ over 30 yrs
Hiring Hub clients by Y5 300
Enterprise B2B (Q1 2027 launch)
Coaching price ($/mo) $20
BetterUp/Replika: $30–100
Headcount by Y5 35
Personnel = largest cost driver
5-Year ARR Trajectory by Stream
5-year ARR projection chart.
Coaching Individual Assessments Team Portals Consultants Hiring Hub
How to use this: adjustments propagate through every stream. Move sliders to model investor questions live — "what if conversion is half?" "what if consultants ramp faster?" "what if Hiring Hub takes longer to close enterprise deals?" Each lever shows you which assumption the model is most sensitive to. Conservative defaults align with the full xlsx diligence model. For diligence: WHOM_Financial_Model.xlsx — 8 tabs, 252 formulas, full audit trail.