Intent Technologies
WHOM.
Character intelligence for the age of AI.
“Building the instrument I wish I'd had in every organization I ever ran.”
OMAR L. HARRIS · FOUNDER & CEO
- Round
- Pre-Seed SAFE
- Raising
- $500K
- Stage
- Live in production
- Anchor
- Merck BU deployed
Why me
Four continents. Same ceiling. Never a skills problem.
Four continents. Director, GM, and VP roles at GSK, Allergan, and Merck. Different markets, different portfolios, different strategies — and every organization ran into the same invisible ceiling.
It was never the strategy or the skill. Teams stalled on the character layer underneath — trust, candour, follow-through — and I had a résumé, two references, and an ENTJ label to work with.
Nine books later the pattern was obvious. Every team and every organization is ultimately limited by its character layer, and no one had built the instrument that measures it.
Skill sets the pace. Character sets the ceiling.
Every claim in this deck traces back to that ceiling.
I'm not a technologist who studied leadership.
I'm the buyer, building the instrument.
Why me
Operator, not observer.
Omar L. Harris Founder & CEO
- 22 Years
- Operator across four continents. GM & VP roles at GSK, Allergan, Merck.
- The Insight
- Made the people decisions this product informs—with the same weak signals every executive uses.
- 9 Books
- Bestselling author on leadership and character, including Grow With WHOM.
- Intent Consulting
- A seven-figure consultancy built solo. It funds this build, seeds every WHOM customer, and means I take no salary from WHOM.
“I'm not a technologist who studied leadership. I'm an operator who ran the P&L and is now building the tool that would have changed the outcome.”
Solo by design through PMF. Technical partner joins at seed. Candidates in evaluation.
Traction
The people who lived that ceiling are buying the fix.
For WHOM-branded character work, service-led and pre-platform. Willingness to pay: proven.
125-person unit, 4 upcoming launches, 6-month AI coaching beta attached.
Sourced through one relationship that started in 2021.
In controlled beta. Every data point deliberate.
Zero SaaS revenue during beta was a choice, to protect construct validity. This round converts anchor relationships into a repeatable motion.
Why this
We're measuring the wrong variable.
Character decides the outcome. Nobody is measuring it.
Why this
Personality is fixed. Character is chosen.
Personality
Myers-Briggs. DISC. CliftonStrengths.
- Fixed traits
- Describes who you are
- Static, one-time snapshot
- Built for 1943 hiring
Character
WHOM.
- Repeated choices
- Reveals what you'll do under pressure
- Developable, measurable over time
- Built for 2026 teaming
Jim Collins studied 1,435 companies over 15 years. His finding: “First Who, Then What.” Character—not strategy—separated the winners. Nobody productized his finding. I did.
Why now
AI is commoditizing skill. Character is the residual.
01
The résumé certifies exactly what AI is automating.
Every credential on a CV attests to a codeable, repeatable capability. That is the precise category of work being absorbed.
02
What's left is what AI can't do.
Judgment under pressure. Trust that survives a bad quarter. Follow-through when nobody's watching. Not soft skills—the residual.
03
Nothing in the market measures the residual.
Skill is measured by the ATS. Personality is measured by instruments designed in 1943. The deciding variable has no instrument.
04
And the same wave pays for the delivery.
A validated 132-item instrument with a character-aware AI coach at $20/month was not economically possible three years ago.
Two years ago this product couldn't be built at this price. Two years from now this category has an incumbent.
The product
Live, in production, with an enterprise already on it.
For the individual
Free assessment plus an AI coach that knows your character context.
For the team
Dashboard revealing why to trust, how to communicate, what to improve.
For the leader
The first character-based teaming instrument—not a personality quiz in new packaging.
132 items · 4 pillars · deterministic scoring · cryptographic verification · 4,158 passing tests
Market & model
How the now converts.
Three surfaces · one activation path
Tier 01
Free Assessment
$0
Acquisition layer
Tier 02
AI Coach
$20/mo
B2C conversion
Tier 03
Team Leader Portal
$79–$500/mo
The wedge
Tier 04
Certified Consultants
$3,500 + $149–249/mo
Negative-CAC channel
We don't need to win a category. We win the leader with a countdown clock—pre-launch, post-reorg, new-exec onboarding, integration.
The ask
$500K buys three outcomes.
Raising
Pre-Seed SAFE · 18-month runway
Allocation
- Psychometric specialist — construct validity
- Engineering — platform velocity
- Certified consultant channel lead
In 18 months
Validated assessment
Psychometrically validated, published construct validity.
10–15 paying team logos
Blended ACV ~$300/mo. ~$40K–$50K ARR.
25–30 certified consultants
Active in referral channel. 100+ in certification funnel.
Positions us for a $1.5M–$2M seed at an ARR multiple, not a story multiple.
WHOM.
Character intelligence for the age of AI.
Every AI advance raises the value of what AI can't replicate. I built the instrument to measure it, I have an enterprise deployment running on it, and this round turns one anchor into a motion.
OMAR L. HARRIS · FOUNDER & CEO
omar@intentconsulting.com · linkedin.com/in/omarlharris · growwithwhom.com/investors