Confidential Seed Round · First Close Open · 2026 · Investor Materials

The Character Intelligence Platform.

The science of character, finally productized — operationalising 30 years of Jim Collins research into a living, verifiable, longitudinal professional intelligence layer.

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Round
Seed
Raise
$1.5M
First Close
$250–500K
Stage
Platform Live
TAM
$65B+
01 Problem

The most expensive talent decisions are never about skills.

Every leader knows it intuitively — and the data confirms it. Hiring, retention, and engagement failures are character failures. Yet no platform measures, develops, or signals character at scale.

89%
At the Gate

of new-hire failures trace to character no resume reveals. The interview tested the wrong thing.

50%
At the Top

of leaders derail from character flaws no assessment caught — surfacing under pressure.

$8.8T
At Scale

lost each year to disengaged workforces no survey predicts — 9% of global GDP, by Gallup's 2023 estimate.

Sources: Leadership IQ (2005) · Hogan, Hogan & Kaiser (2010) · Gallup State of the Global Workplace (2023).

02 Opportunity

And the upside no one has captured yet.

The same research that exposes the problem also quantifies the prize. Companies led by character outperform — and no platform has yet operationalised the science to make character measurable, developable, and shareable.

6.9x
Proven by Collins

market outperformance by character-led companies versus comparison set, over 30 years of research.

21%
Proven by Gallup

more profit at top-quartile engagement and culture — directly tied to the people on the bus.

First
To Operationalise It

platform to turn 30 years of research into a live product — measurable, developable, shareable.

Sources: Collins, Good to Great (2001) · Gallup State of the Global Workplace (2023) · Category analysis.

03 Origin

First Who. Then What.

Get the right people on the bus before you decide where it goes.
The differentiating factor was the quality of character in the people — not strategy, not market, not capital.
— Jim Collins, Good to Great

Collins studied 1,435 companies over 30 years. One finding was consistent: character of people was the variable that mattered most — not strategy, not market, not capital.

The frameworks that exist today — Myers-Briggs, DISC, Clifton Strengths — measure personality. They don't measure character. They don't develop it. They don't signal it to the people making hiring and team decisions, or grow people seeking to enhance themselves where it matters most.

WHOM operationalises 30 years of research into a living character intelligence platform.

04 The Insight

Character is not what you are. It's what you repeatedly choose.

This single shift changes the entire product surface. If character is a pattern of choices, it can be measured, developed, tracked over time — and signalled with consent.

Personality Frameworks

  • Measures what you are
  • Fixed — formed early in life
  • Coaching = cope with your type
  • Assessment is the product
  • One-time consumption
vs

WHOM Character Framework

  • Measures what you choose
  • Developable through intentional practice
  • Coaching = grow your character
  • Assessment is the foundation
  • Lifelong engagement
05 The Framework

Four pillars of character.

Grounded in positive psychology. Measured as patterns of choice, not personality type. Each pillar is independently scorable, independently developable, and combines into a unique signature.

01 · W

Work Ethic

The choice of discipline.

Commitment, follow-through, and accountability — especially when it's hard and unrecognised. The compound interest of small kept promises.

02 · H

Heart

The choice of genuine care.

Authentic engagement with people — warmth, curiosity, and generosity of spirit. The trait that makes teams choose to follow you, not just report to you.

03 · O

Optimism

The choice of constructive interpretation.

Resilience and forward orientation — not naïve positivity, but the practiced habit of learning from what just happened and using it.

04 · M

Maturity

The choice of regulated response.

Emotional regulation and considered judgment under pressure. The single most predictive trait of leadership effectiveness across the research literature.

132 questions 3 reflection breaks Deterministic scoring Cryptographic integrity verification
06 The Platform

One assessment. Three revenue surfaces.

A painkiller, not a vitamin — one assessment that removes ineffective coaching and team dysfunction today, with hiring intelligence on the roadmap for 2027. Each surface reinforces the others: coaching insight makes hiring better, hiring outcomes make team work sharper, team work deepens individual coaching.

01
B2C · Monthly Subscription

Individual Coaching

AI coach with full character context from session one. Supports growth across all four pillars through ongoing, longitudinal dialogue. The signature deepens with every interaction.

02
B2B · Per-Seat License

Team Assessment

Aggregate team character map revealing collective strengths, complementary dynamics, and shared risk patterns. Sold into managers and L&D leads who already buy team development.

03
Roadmap · 2027

Hiring Hub

Soft signal plus AI-generated behavioral interview rubric. The hiring manager pressure-tests character in a structured conversation — prepared, not blind.

07 Vision 2027

Where character becomes structured hiring intelligence.

Hiring teams already make character bets — they just make them with no data, no rubric, and no shared language. Hiring Hub gives them all three, candidate-initiated and consent-controlled.

1

Candidate shares signature

Candidate-initiated. Fully consented. Their verified character profile is shared with the specific employer for the specific role.

2

Mapped to role profile

Character strengths and risk patterns are surfaced against role requirements. Soft signal only — no hard gates, ever.

3

Behavioral rubric generated

Targeted questions and scoring guidance specific to this candidate's signature. The hiring manager enters the room prepared.

Human makes the final decision. WHOM provides the intelligence, not the gate.
08 Market

A convergence of three large markets, served by one platform.

WHOM doesn't compete inside a single market — it sits at the intersection of three large, growing ones. The same character signature unlocks revenue in all three.

$15B
+12% CAGR

HR Tech & Assessments

Talent assessment, psychometrics, and pre-hire evaluation. The legacy market WHOM redefines.

$22B
+19% CAGR

AI Coaching & L&D

Corporate learning, leadership development, and AI coaching platforms. The fastest-growing of the three.

$28B
+14% CAGR

Recruiting Technology

Hiring, talent intelligence, and candidate screening platforms. The deepest budget pool.

$65B+ total addressable market · WHOM sits at the intersection of all three.
09 The Moat

The moat no foundation model can replicate.

Every advantage WHOM compounds is one that requires consented, longitudinal, individual-level data — exactly what general-purpose AI cannot acquire by scraping.

Platform
Character Depth
Longitudinal
Coaching Context
Hiring Signal
Research-Based
Myers-Briggs / DISC
Partial
No
No
No
Limited
Clifton Strengths
Partial
No
No
Indirect only
Yes
ChatGPT / Claude
None
No
Generic only
No
No
WHOM
Full
Yes
Deep context
Yes
Collins + PosPsych
The compounding moat: verified longitudinal character data — accrued with explicit user consent — that no competitor can replicate without the same time horizon.
10 Technology

Production-ready. Built for trust.

The platform is live, audited, and shipping today — solo-built and battle-tested before a single dollar of outside capital. Trust is a technical property, not a marketing claim.

01

Deterministic Scoring

Same inputs always produce the same character signature. Every result is hashed, verifiable, and auditable.

02

AI Narrative Composition

Anti-template validated AI reports. Each report is composed specifically to the individual — not generated from a category.

03

Longitudinal Data Layer

Character signatures persist and compound. The platform knows who you were and tracks who you're becoming.

04

Consent Architecture

Candidate-controlled data sharing. No cross-context use without explicit, fresh consent at the point of use.

05

Full-Stack Platform

FastAPI · React · MongoDB · AWS. 1,159 passing tests, zero security vulnerabilities, in production today.

06

Team Analysis Engine

Aggregate signature mapping reveals collective strengths, complementary dynamics, and risk patterns across any team.

11 Business Model

Three streams. One compounding data asset.

The unit economics are unusual: the assessment is generated once, and its value is leveraged three times across three buying motions. A certified consultant programme extends reach with negative CAC. Every signature added to the platform makes every product stronger.

B2C Freemium

Growth Platform + AI Coaching

Free assessment seeds the funnel; paid AI coaching layer converts on insight.
Free + $20 / mo
Free tier seeds the funnel — paid coaching converts on insight.
B2B Hybrid · One-time + Recurring

Team Character Diagnostic

Individual assessment ($49.95 once, owned by user) plus Team Leader Portal, tiered by team size.
$49.95 + $79–$500 / mo
Existing WHOM holders join any team free — portable signature plus recurring portal stack revenue.
Roadmap 2027 · B2B Tiered

Hiring Hub

Volume-priced enterprise tiers with one-time setup; certified consultants extend reach.
$100 / code + $5K setup
Outcome data from each hire compounds the proprietary character moat.
Certified Consultant Programme: $3,500 cert + $149–$249/mo licence + 5% referral credit on client renewals — consultants pay to join, then sell on our behalf.
12 Roadmap

Built. Validated. Ready to scale.

The hardest, riskiest part — building a working, secure, deterministic platform — is already done. This raise funds market validation, not core engineering.

Now · Shipped

Platform Complete

  • Full-stack production platform, solo-built
  • 1,159 passing tests · 0 security vulnerabilities
  • Deterministic scoring + crypto verification
  • Admin portal, auth, PDF, assessment engine
Q2 2026

With First Close

  • CharacterDNA platform launch — full release
  • AI coaching beta — first 100-user paid cohort
  • Consultant programme — first 5 certified
Q3 2026

Expand

  • Team character analysis platform launch
  • AI narrative composition engine validated
Q4 2026

Scale

  • Series A raise — three live products in market
  • Hiring Hub on roadmap for 2027 expansion
13 The Ask
$1.5M

Seed Round · First Close $250–500K Open

Capital efficient by construction — the platform is built. The full $1.5M buys two things: market proof and a small, senior team to hold what scales. First close is open now for lead and anchor investors who want to set terms.

45%

Product & Engineering

Platform scaling, longitudinal data layer, two senior hires.

25%

Growth & Beta Cohort

500-user coaching beta, validation and iteration.

20%

Enterprise Sales

Hiring Hub pilots (5 clients) and team assessment launch.

10%

Operations & Legal

Employment law review, compliance, infrastructure, trademarks, patents.

First close ($250–500K): Funds 6 months of paid coaching cohort validation and consultant channel build-out — proving the conversion economics that de-risk the full round.
Series A trigger: CharacterDNA platform, AI coaching beta, and team character analysis platform all launched and validated by end of 2026.
14 Financials

Path to $35M+ ARR by Year 5.

Recurring portals plus a certified consultant network compound the model. The trajectory assumes conservative free-to-paid conversion and a measured consultant ramp; the upside case is meaningfully higher driven by signature-portability network effects.

$35M

5-Yr ARR

Conservative projection across coaching, team, hiring, and consultant streams.

18 mo

Seed Runway

To three products live and validated.

Q4 '27

Series A Trigger

$1.5M+ ARR run rate, 25+ certified consultants.

$3.5M

Breakeven ARR

Reached at ~$3.5M ARR (mid-Y3) within model envelope.

5-Year ARR Trajectory · Coaching · Team · Hiring Hub · Consultant
Coaching Team Hiring Hub
$0.4M
Y1
$2.5M
Y2
$8M
Y3
$19M
Y4
$35M
Y5

Assumptions: 2% free-to-paid coaching at $20/mo; team at $49.95 + $79–$500/mo portal; consultants ramp 5→250 at $3,500 cert + $199/mo average; Hiring Hub launch Q1 '27. All projections illustrative — full model available on request.

Live · Interactive

Stress-test the model yourself.

Move the five most-asked drivers — conversion, consultant ramp, Hiring Hub clients, coaching price, headcount — and see ARR, breakeven year, and cash low point recalculate in real time. Conservative defaults match the diligence model.

Open the model →
15 Go-to-Market

Land with individuals. Expand into organisations.

A bottom-up motion that turns into a top-down one. Individual users become the natural champions inside the companies that ultimately buy the team and hiring products.

Phase 1 · Q2–Q3 2026

Seed the individual base

  • Content-led: LinkedIn thought leadership on character at work
  • SEO: 'character assessment' + 'AI coaching' keywords
  • Beta cohort: 500 direct-invite users via founder network
  • Pricing: free assessment, paid AI coaching at $20/mo
Phase 2 · Q4 2026–Q1 2027

Enter the enterprise via HR champions

  • Outbound to HR Directors and L&D leads at 50–500 person companies
  • Consultant channel: recruit 5–25 certified consultants ($3,500 cert + $149–$249/mo licence)
  • Team character analysis sold to coaching clients' employers
  • Negative CAC: consultants pay to join, then sell on our behalf
Phase 3 · 2027+

Platform network effects

  • Candidates carry WHOM signature across applications
  • Employers share role profiles across hiring cycles
  • Team assessment data improves coaching recommendations
  • Character data moat compounds with every user
Beachhead: HR-aware SMEs (50–500 employees) in English-speaking markets where Collins is already a leadership reference — short sales cycle, motivated buyer, ideal proof environment.
16 Team

The founder. The platform that proves him.

An operator who has run global teams and written the book on character — building the platform that puts both into one product. A solo-built, production-deployed, fully-tested platform is the most credible technical proof of concept a seed investor can see.

Omar L. Harris

Omar L. Harris

Founder · Builder · Strategist

22+ years as a global executive across four continents. Bestselling author of nine books on leadership and character. CliftonStrengths "rainmaker". Built a seven-figure consultancy solo in 5 years. Full-stack platform architect, assessment designer, and product strategist — all in one.

Executive Operator22+ yrs · 4 continents · pharma GM and VP
Bestselling Author9 books · Grow With WHOM, others
Full-Stack BuilderFastAPI · React · MongoDB · AWS
1,159
Passing tests, written and maintained solo.
0
Security vulnerabilities — full pip-audit + npm-audit clean.
3
Product surfaces, built end-to-end, in production.
1
Person who designed, built, and shipped all of it.
"An operator who has run global teams and written the book on character — building the platform that puts both into one product."

Let's build the character intelligence layer.

Take the assessment. Read the report. See the platform in action. Begin at growwithwhom.com — verifiable, longitudinal, and with 30 years of research behind it.
Request a meeting → See the platform live
Web
growwithwhom.com
Email
omar@intentconsulting.com
LinkedIn
linkedin.com/in/omarlharris
© 2026 Omar L. Harris · Intent Books · growwithwhom.com Confidential · Seed Round · First Close Open · 2026